Is meant to build trust, awareness and connection – between you and your audience – your prospects, buyers, clients, customers, guests, etc.
Content is information you provide your audience in a myriad of different formats. It can consist of website pages copy, ghostwriting, print articles, blog posts, newsletter content, E-book copy, scriptwriting (for podcast and videos), books, flyers, letters, course materials . . . to name a few.
CONTENT WRITING consists of writing that builds trust . . .
Writing that understands your audience’s concerns, that offers productive and practical suggestions and services, that positions you as the expert, the go-to person in your field to help them with their need or desire.
CONTENT WRITING consists of writing that builds awareness . . .
Writing that is informative, that helps your audience understand who you are, what you do, what you offer, and how it all benefits them.
CONTENT WRITING done right, builds connection between you and your audience . . .
. . . informatively, conversationally, entertaining and with human interest. The more content you offer your audience to allow them to get to know you – the person behind your hotel, restaurant or resort – the stronger and more long-lasting a connection you forge with them. And the more likely they are to want to do business with you.
“When you want to persuade people to do something, you must first persuade them you are of good will.” Socrates
THAT IS CONTENT WRITING
Words that create trust, awareness & connection.
Content writing serves as a verbal concierge – with stories that invite your readers to feel a part of your hospitality family – making connections that last, creating guests that book, reserve and return.
Would a brief discovery call about your content marketing strategy help spark a few ideas? Great.
The Write Copywriter Makes a Difference™
You’re a CONTACT away from a Killer Copywriter.