Restaurant Copywriting


Restaurant Copywriting Services


Welcome. Let’s Get You Seated

What draws your guests to your restaurant? And what keeps them coming back?

As a Restaurant Copywriter I write WEBSITE, EMAIL, LEAD MAGNET, NEWSLETTER, BLOG, MENU, BROCHURE, CASE STUDY and GUIDE COPY to help your restaurant attract your ideal guest and create a desire in them to book, reserve and visit.

Whether you’re a hotel-affiliated establishment or an independent restaurant, your ideal guests need to discover you, be enticed by your menu and ambiance and be given reason to return.

  • How are your guests finding you? (website copy)
  • How enticing is your menu? (collateral copy)
  • How captivating is your ambiance? (content writing)
  • How often are you reminding them? (email copy)

Restaurant copywriting must satisfy the SEO bots and your prospective guests.

TO GET TABLES RESERVED, GUESTS SEATED, ORDERS FILLED AND EVENTS SCHEDULED:
  • You need compelling, creative content spiced with SEO and enriched with keywords to grab the attention of the search engines, prospective guests and event coordinators. (You need website copy)

  • You need clear menu descriptions enticing indecisive diners, and complete service offerings captivating event coordinators. (You need collateral copy)

  • You need descriptive stories about you and your restaurant to create a captivating sought-after ambiance. (You need content writing)

  • You need information and storytelling keeping you front and center in your guests’ minds, giving them a reason to return. (You need email copy)

 

Dining is more than an entrée on a plate. It’s an emotional and sensory experience.

Create it with copy (words) – the subconscious condiment

Here’s how I can help:



Restaurant Website Copywriting

Your restaurant website may be your guests’ first encounter. Make it as enticing and fulfilling as your entrees.

If your copy’s not quickly satisfying mood and hunger, you may lose guests.

RESTAURANT WEBSITE COPYWRITING I WRITE TO HELP YOU:

Attract, inform and convert searchers – to reserve, visit, order – return

  • Website page copy (web pages, landing pages, blog posts)
  • Description copy – (menu items, location and restaurant ambiance)  
  • Case study copy – (customer satisfaction story testimonials)

Your website is your digital kitchen. Create a captivating aroma.

Let’s spice it up with a sample tasting inviting your ideal guest to book, reserve or visit.

(Copy upload to site not included. You will need your web design guru to upload to your CMS – content management system)



Restaurant Content and Collateral Copywriting

Restaurant collateral copy needs to be descriptive, informative and entice guests to order or schedule their big event. Content writing serves as a verbal concierge – with stories that invite your readers to feel part of your restaurant family – making connections that last, creating guests that reserve and return.

If your copy isn’t attention grabbing and hunger satisfying, your opportunity may be limited or lost.  

RESTAURANT CONTENT and COLLATERAL COPYWRITING I WRITE TO HELP YOU

Get seated guests ordering, event inquiries scheduling – and both eagerly reading your site’s stories creating a desire to book their dining experience with you.  

  • Blog posts (word entrees prepared with culinary creativity)
  • Menu copy (entice with spice – eliminate the recipe book look)
  • Brochure copy – (general, event and function information)

Your content and collateral copy is a main dish. Let’s savor the flavor.

Create and serve a salivating selection fulfilling guests’ appetites and expectations.

(Projects are copy only. Images, design, uploading, printing and/or distribution is the responsibility of your marketing and/or communications department)



Restaurant Email Copywriting

Your email list is the one medium your restaurant OWNS to stay front and center in your ideal guests’ minds, inviting them to book, reserve, visit or return to indulge in a pleasurable dining experience.

If email open, click or conversion rate is low, your copy may be – well bland.

RESTAURANT EMAIL COPYWRITING I WRITE TO HELP YOU

Create the recipe for desire. Reap the rewards of serving this after dinner mint.

  • Lead magnet (lead gen) copy
  • Lead magnet package (copy for one (1) lead magnet and email sequence)
  • Opt-in form (box) copy
  • Newsletter copy

Build your list with an appetizing lead generator. Nurture it with newsletter copy.

Email isn’t just for selling. It’s also for telling – storytelling – which subtly converts to story selling. Keep your restaurant’s aroma alive through email copywriting.

Don’t just say “Come again”. Give them a reason.

(Image, design, copy upload and tracking not included – you will need your email assistant to handle things on your email service provider dashboard)


The Write Copywriter Makes a Difference™

Hit the CONTACT – let’s get your restaurant copy in front of your intended guests

Who’s working on your project?