Your “About” page is the most visited page on your site. Your visitors, your audience, your prospects want to know everything about you – without having to hear everything about you. Visitors want to know: who it is sharing a story, advice, review, product or service (personality / voice / experience)what you do or offer … Continue reading The #1 Reason Why You Should Write Your “About” Page – NOW!!
Everybody has an opinion. Everybody. And everybody is voicing them. Print, online and on air; written, visual and audible, there is no escaping the myriad of mediums available to share our views. From social media musings of our chia tea at the local café to award-winning opinion writing, everyone is opining. Yet, let us not … Continue reading Opinion writing vs. blowing off steam