Copywriting is the art of creating copy (words) to promote, support or sell a product, service, cause or idea. Copywriting is used in advertising and marketing to persuade or elicit an action to enroll, subscribe, buy now, donate, support, etc. Copywriter Christine McDonald creates copy short on jargon and high on integrity. Enjoy looking through … Continue reading Copywriting
Content is information you provide your audience in a myriad of different formats. It can consist of website pages copy, ghostwriting, blog posts, newsletter content, E-book copy, scriptwriting (for podcast and videos), books, flyers, letters, course materials . . . to name a few. The purpose of content is to build awareness, trust and connection … Continue reading Content Writing
Ghostwriting is words written by a writer for another person who will be named as the “author” of the work. Ghostwriters work in conjunction with the author they are writing for. Sometimes the author has an idea, an outline, facts and research; but may not have the writing skill to create a finished piece. And … Continue reading Ghostwriting
I had the pleasure of breaking into the Podcast industry back in 2011. I handled the Podcast Scriptwriting and LIVE interview process. Editing and production was handed to the tech department, which at the time was spearheaded by Aaron Sonnenberg, an award-winning freelance designer, developer, and owner of Sonnenberg Design Inc. Aaron is truly one … Continue reading PODCASTS
Take your time checking out the book reviews I’ve had the pleasure of writing while working as a country music writer, for my life coaching audience and for the writing industry.
A myriad of writing interests affords a myriad of writing opportunities. Take some time to take your mind on a journey through enjoyable articles I have had the pleasure of writing.
Lifestyle columns are one of my favorites to write. Grab some time, bring a beverage and immerse yourself in the myriad of emotions evoked in some of the lifestyle columns I’ve had the pleasure to publish. Click a pic to take you to the column of your choosing
Human interest stories tug at the core of emotions. They are some of the most transforming to tell. Open your heart, mind, agenda (and a link) to indulge in the touching of lives and topics I’ve highlighted in human interest writing.
Opinion writing evokes many emotions – oftentimes angering the reader. Yet, at the heart of opinion pieces is the reader’s opportunity to observe other perspectives before reaching conclusions on a matter. I invite you to speculate on the perspective of opinion pieces I’ve published.
Spiritual stories can have a bit of a mystique shrouding them, often touching on un-explainable phenomena. Sharing them assists us in understanding what is often difficult to explain, and reassures us that there is, indeed, a divine essence behind everything. Let go of your busy mind and slip into the comfort of a few of … Continue reading Spiritual Columns