Copywriting

COPYWRITING

Words (copy) crafted to persuade and elicit a response – from visitors to your website, customers to your establishment, clients who currently engage with you, and new prospects searching for your product or service as the answer to their need or desire.

Copywriting is the art of creating copy (words) to promote, support or sell a product, service, experience, idea or cause . . .

Words (copy) carefully crafted with integrity to elicit a call to action – to book, reserve, visit, buy now, support, subscribe, etc.

Persuasive Writing

Your audience needs what you offer. But they won’t know unless we convince tell them.

🛎 Ding! 🛎

WORK WITH ME

~ Your Hospitality Copywriter Concierge ~

TO ATTRACT and PERSUADE YOUR IDEAL GUEST
TO BOOK, RESERVE OR VISIT
YOUR HOTEL, RESTAURANT, RESORT OR BUSINESS

Work With Me – Here’s the Process – Explained

✍️

HOW DOES COPYWRITING WORK?

Have you ever tried to convince someone to:

Watch a rom-com instead of an action thriller?
Vacation at a beach resort instead of the mountains?
Dine al fresco (outside) instead of indoors?

That’s Copywriting

You used what you know of that person’s personality – their likes, dislikes, desires and needs – and you crafted your best pitch to ~~persuade~~ convince them to go along with your idea. If you succeeded . . .

That’s Conversion

A Hotel looking to attract more visitors to their website and persuade them to book a room or schedule an event would benefit from booking Hotel Copywriting.

A Restaurant competing to capture customers’ appetites to reserve seating or visit to dine would benefit from reserving Restaurant Copywriting.

A Resort tempting to appeal to their ideal customer to indulge in experiencing the specialty of their unique amenities would benefit from resorting to Resort Copywriting.

A Realtor doing due diligence to showcase their clients’ property or secure their clients’ dream abode would benefit from Real Estate Copywriting.

That’s Hospitality Copywriting

Copywriting is a communication craft used in marketing, advertising and public relations. However, today’s customers are more educated as to what’s available, more aware of marketing methods, more difficult to convince – yet more willing to spend money on a product, service or experience that is honestly responding to their needs and desires. Your copywriting must speak to all of those emotions with integrity to be successful.

A Good Copywriter Possesses Those Skills

Talking with a hospitality copywriter to present ideas you have for your hospitality project and determine compatibility and whether they have the skills and experience to write copy for your hotel, restaurant, resort, real estate or luxury brand is the best way to get started.

That’s a Discovery Call

That’s how you successfully accomplish attracting, connecting with and persuading your ideal customer to do business with you – to book, reserve, visit – and repeat.

You do want to attract and convert your ideal customers, right? I thought so.

Shall We Start the Copywriting Process?

Yes! Book My Discovery Call – Let’s Attract My Ideal Customers